EXECUTIVE SUMMARY
I am a global commercial leader with 20+ years of experience scaling lifestyle, apparel, accessories, and consumer brands. I specialize in leading $50M–$300M businesses through growth, global expansion, and multi-year turnarounds, while partnering with private equity, founders, and boards. My career spans wholesale, DTC, marketplace, licensing, and international distribution across 90 countries. I build high-performance teams, restructure GTM and margin architecture, and deliver measurable EBITDA expansion through operational excellence and brand elevation. My leadership philosophy blends creativity, financial discipline, team empowerment, and a deep understanding of product and culture.
PROFESSIONAL EXPERIENCE
Chief Commercial Officer, Brixton LLC – Oceanside, CA 2024 – Present
Lead North American commercial teams across Sales, Marketing, and Operations.
Executed turnaround initiatives improving profitability and reversing multi-year declines.
Strengthened global alignment across product, planning, and brand functions.
Directed omnichannel growth across wholesale, DTC, marketplaces, and international distribution.
Partnered with Hybrid Apparel leadership to scale infrastructure, licensing, and operational efficiencies.
SVP / GM, Global Sales, Herschel Supply Co. – Vancouver, BC 2020 – 2024
Led global wholesale, DTC, and marketplace strategies for a leading lifestyle brand.
Oversaw full global P&L and commercial operations across 90+ countries.
Exceeded COVID-year revenue forecasts by +12%, followed by 21% YoY growth.
Chaired the company’s Purpose, Values & Vision committee.
Modernized GTM and margin systems to improve forecasting and profitability.
VP of Sales, Americas Nixon – Encinitas, CA 2013 – 2019
Led North, Central, and South American sales across wholesale and distributors. • Full regional P&L responsibility with board-level reporting.
Delivered peak revenue periods that contributed to the company's private equity sale.
Built multi-channel strategies spanning specialty, fashion, department store, and DTC retail.
Founder & Principal The Unlimited Sales Agency – Toronto, ON 1999 – 2013
Founded and led an award-winning agency representing Nike, Hurley, Nixon, Dakine, Ride, K2, Globe, Luxottica, and more.
Built national distribution programs and high-performance sales teams.
Led expansion across Canada with a focus on premium, lifestyle, and action-sports categories.
EDUCATION
MMBA – Executive Development
McGill University – Montreal, QC
Marketing Diploma
Centennial College – Toronto, ON
CONTACT
Brian White Cardiff, CA
ACCOMPLISHMENTS
Led Brixton turnaround, reversing declining sales and delivering +$4M profitability improvement.
Completed Brixton transition to Hybrid Apparel in 2025.
Relaunched Herschel globally, delivering +21% YoY growth after COVID.
Managed global licensing programs that expanded revenue and margin performance.
Rebuilt Nixon’s distributor strategy, achieving profitable GTM and market recovery.
Helped NRI Distribution achieve highest growth percentages; recognized in Inc. Magazine’s Fastest-Growing 5000.
Awarded Transworld Magazine Agency of the Year.
Recognized by Toronto Board of Trade as Business Entrepreneur of the Year.
Featured speaker at SIA Conference and multiple industry events.
Featured in numerous podcasts and trade media interviews.
CORE CAPABILITIES
Operational Excellence & Forecasting: Modernizing GTM systems, planning accuracy, demand forecasting, and organizational efficiency.
Private Equity & Transformation: Driving turnaround performance, restructuring P&Ls, and preparing businesses for acquisition or integration.
Team Leadership & Culture: Building high-output teams, championing values and purpose, and aligning global functions.
Revenue & Profit Growth: Accelerating top-line revenue, improving margin structure, and building scalable omnichannel businesses.
Global GTM Leadership: Leading wholesale, DTC, marketplace, and distributor strategy across 90+ global markets.
Brand Expansion & Licensing: Scaling brand reach through collaborations, licensing partners, global distribution, and key accounts.
