PROFESSIONAL EXPERIENCE
Brian White is a highly-skilled, experienced, and successful entrepreneur and sales professional with an extensive leadership background in the areas of sales management, GTM, marketing, and business development. Brian received several awards as the owner of the Unlimited Sales Agency including the National rep agency of the year, Canadian Marketer of the year and Toronto’s Entrepreneur of the year. In 2013 Brian accepted the position of VP of Nixon Inc., where he led revenue to its peak performance. He has experience managing all sales channels focused on DTC, licensing, marketplace, and strategic wholesale partnerships. Brian then led business development for NRI distribution contracted to add progressive strategy and upgrading marketing functions. At NRI, Brian was successful in adding new anchor brands that will provide long-term growth for NRI. Brian is now leading Global sales for Herschel Supply company based in Vancouver. In this role, Brian can take his experience and apply it to his most rewarding position yet.
Founder The Unlimited Sales Agency - Toronto, Ontario
Award-winning Sales and Marketing Agency! Contract references include (Luxottica, Globe, K2, Ride, Nixon, Hurley, Nike and Dakine)
Developed and implemented high-performance od National sales and marketing strategies.
Led teams by example, instilling high-performance team core values and grooming individuals to grow within the organization.
Created Channels Regional programs, including distribution and smu.
Contract negotiations and partner relationship management.
Head of Business Development NRI - Los Angeles, CA
Brand lead and program director.
Management of Sales and Marketing teams, New business focus NA.
Responsible for Sales and Marketing budgets and operating expenses.
VP of Sales the Americas Nixon - Encinitas, CA
Lead Sales for North, South, and Central America for Wholesale, Marketplace, Distributor, and Licensing business.
Manage Sales Budgets, Business strategy, programming and P/L.
Presentor in the executive team, board, and multi-channel customers senior meetings.
Develop creative marketing strategies and lead GTM process.
SVP of Global Sales for Herschel Supply Co - Vancouver, BC
Providing Global leadership, direction, and resource stewardship to the organization’s global sales and revenue functions
Accountable for the overall sales organization’s performance, the profitable achievement of sales organization goals, and aligning sales objectives with firm business strategy for all regions.
Collaborate closely with Product and Marketing to develop Go-To-Market strategies that ensure sell-through success and overall sales performance.
Develop new markets and grow existing wholesale and distribution partners globally.
ACCOMPLISHMENTS
2021 YOY Herschel growth of 21%, through global business development
2020 Exceeded Herschel budget in COVID year
2019 Led NRI distribution to double-digit growth and acquiring top customers
2018 Rebuilt Nixon distribution to focus on profitable omni-channel
2017 Featured Speaker / Transworld Consumer trends
2016 Featured Speaker / Panel Member at SIMA Conference
2015 Featured webinar in Highsnobiety online lifestyle news site
2014 Featured interview in Shop eat Surf and Transworld Business
2013 Nixon Sales award Largest sales increase across all channels
2011 Business Entrepreneur of the year Toronto Board of Trade
2010 & 2011 Transworld Magazine Agency of the year - Canada
2008 & 2009 North American Agency of the year Nixon and Hurley
2010 & 2011 Transworld Magazine Agency of the year - Canada
2008 & 2009 North American Agency of the year Nixon and Hurley
KEY SKILLS
Business Growth
Brand Development
Merchandising
Project Management
Cross functional Alignment
Streamlining Operations
Licensing
Leadership
Sales Management
Marketing
Communication/Presentation
Multi-Channel Distribution
Budgeting / Financial Planning
Negotiation and Contracting
