Brian White
Connecting People With Opportunity
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Executive Summary

I am a global commercial leader with 20+ years of experience scaling lifestyle, apparel, accessories, and consumer brands. I specialize in leading $50M–$300M businesses through growth, global expansion, and multi-year turnarounds, while partnering with private equity, founders, and boards.

My career spans wholesale, DTC, marketplace, licensing, and international distribution across 90 countries. I build high-performance teams, restructure GTM and margin architecture, and deliver measurable EBITDA expansion through operational excellence and brand elevation.

My leadership philosophy blends creativity, financial discipline, team empowerment, and a deep understanding of product and culture.

Professional Experience

Career History

01   Current
Chief Commercial Officer
Brixton LLC , Oceanside, CA
2024 – Present
02
SVP / GM, Global Sales
Herschel Supply Co. , Vancouver, BC
2020 – 2024
03
VP of Sales, Americas
Nixon , Encinitas, CA
2013 – 2019
04
Founder & Principal
The Unlimited Sales Agency , Toronto, ON
1999 – 2013

Education

MMBA, Executive Development
McGill University , Montreal, QC
Marketing Diploma
Centennial College , Toronto, ON
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Brian White Cardiff, CA
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Brands & Partners

Ridge
Brixton
Herschel
Nixon
Nike SB
Hurley
Globe
Luxottica
K2
Ride

Accomplishments

Proven Results

  • Led Brixton turnaround, reversing declining sales and delivering +$4M profitability improvement.
  • Completed Brixton transition to Hybrid Apparel in 2025.
  • Relaunched Herschel globally, delivering +21% YoY growth after COVID.
  • Managed global licensing programs that expanded revenue and margin performance.
  • Rebuilt Nixon's distributor strategy, achieving profitable GTM and market recovery.
  • Helped NRI Distribution achieve highest growth percentages; recognized in Inc. Magazine's Fastest-Growing 5000.
  • Awarded Transworld Magazine Agency of the Year.
  • Recognized by Toronto Board of Trade as Business Entrepreneur of the Year.
  • Featured speaker at SIA Conference and multiple industry events.
  • Featured in numerous podcasts and trade media interviews.

Core Capabilities

What I
Deliver

Two decades of operating at the intersection of culture, commerce, and performance, across every function and every market.

Operational Excellence & Forecasting
Modernizing GTM systems, planning accuracy, demand forecasting, and organizational efficiency.
Private Equity & Transformation
Driving turnaround performance, restructuring P&Ls, and preparing businesses for acquisition or integration.
Team Leadership & Culture
Building high-output teams, championing values and purpose, and aligning global functions.
Revenue & Profit Growth
Accelerating top-line revenue, improving margin structure, and building scalable omnichannel businesses.
Global GTM Leadership
Leading wholesale, DTC, marketplace, and distributor strategy across 90+ global markets.
Brand Expansion & Licensing
Scaling brand reach through collaborations, licensing partners, global distribution, and key accounts.

Featured Media

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